Ice Cube creates basketball league featuring retired NBA players

Friday, May 24, 2019

Ice Cube, who rose to fame as a member of the rap group NWA, then became a movie producer and a movie star; has now added basketball executive to his long list of career accomplishments. Cube recently announced the creation of the BIG3 league, a basketball league for players who are too old or unproductive in the NBA but still have loads of talent left to be showcased. The league is structured as a 3-on-3, half-court game and will officially start their season on June 24, 2017. Initially, there will be eight teams in the league and each team will consist of five players. The most notable names to start things rolling are Allen Iverson, Kenyon Martin, and Rashard Lewis. These three are already designated player-coaches and will help to fill-out the rosters for the teams in the league.

Cube said the retirement of Kobe Bryant at the end of the 2016 NBA season, hastened his desire to bring the league to fruition because “It sucks to see your favorite players retire. It’s a great business opportunity, but as a fan, I’m just excited to see the guys that I know can play at a competitive level, and I’m happy that I have the right type of partners to be able to set the stage for that. We grew up watching these guys. We’ve seen their ups and downs, we’ve seen them win games and they become part of our everyday life in some ways. And then we look up, and they’re gone. It’s like losing a family friend or a loved one. Ice Cube, I’ve got my heroes, too, and a lot of them play professional basketball.” 

 

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