How to Get Your Product in 10,000 Retail Stores - Hustle Con

Get a free ticket to Hustle Con: Have a product and need to get in touch with big name companies to make deals? The founders of Back To The Roots explain how they did it. Nikhil Arora & Alejandro Velez founded Back to the Roots in 2009 as seniors at UC Berkeley. They’ve created two award-winning products: the Mushroom Kit and AquaFarm. Both are sold in over 10,000 retailers, including Whole Foods, Nordstrom, and Target. Back To The Roots is bootstrapped and in 2012 they sold $5m+ in mushroom kits. Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code. Recorded at Hustle Con 4/24/2015 in San Francisco - Produced by 845a -


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